Calm / Modern / Nurturing
BRAND DESIGN
BABY SLEEP AND NURTURE
CLIENT
Tracey - Baby Sleep and Nurture
PROBLEM
Tracey had lost confidence with her brand. It no longer reflected her business and she wanted to invest in a professional brand identity to attract more of her ideal clients.
OUR SOLUTION
For this project, we focused on what separates Tracey from her competitors. She is not just a baby sleep coach, she really wanted to emphasize that her business is about nurturing the relationship between mum and baby. We used a grown-up and neutral colour palette, and combined it with organic shapes in her brand pattern to achieve this. The tone is calm, nurturing and welcoming.
the outcome
Tracey said;
“Can’t believe what a difference it is from the original brand I was just a few weeks ago!!! Totally “worlds apart - you’ve totally got what I’m about and how I want the brand to look and feel - I knew it would be good but it’s surpassed my expectations - so much better than I ever imagined.”
“I have absolutely loved working with Jane, the whole process from start to finish was a joy and she made everything so easy for me. She did a complete rebrand for me and it is so beautiful. I didn’t have to make any alterations, Jane completely got what I’m about and what she has created surpasses all my expectations. Love, love love it! Thank you so much”