Beautiful / Memories / Joy
BRAND / product & packaging DESIGN
cheeky little smiles
CLIENT
Gemma - owner of Cheeky Little Smiles
PROBLEM
Gemma wanted to create a baby journal different to all the others out there. She wanted something that was beautiful, and could be passed down to future generations to treasure.
OUR SOLUTION
To step away from the ‘typical’ baby brands out there. This journal is a higher price point, more luxury and above all, an experience from creating the book to receiving the unique box to capture precious memories. We designed the brand, focusing on playful elements and a more sophisticated palette. We then echoed this with the journal design and packaging.
the outcome
Gemma’s new business is thriving! Her product is receiving rave reviews and she is successfully collaborating with other leaders in the baby industry.
“You give more than just a logo. You bring a whole brand to life. You listen to your customer and fully understand the direction they want to take their product/service.
You are efficient, experienced and approachable. You go the extra mile and present each stage of the branding so if there was anything that you needed at a later date it's all recorded for you. The finished product was amazing and left me more excited to finally get started.”