Our approach to design
You may never have worked with a brand designer before, and here at JM Creative, we are all about collaboration. You know your business best, and we work together to create a brand that is going to encapsulate your values and personality and attract your ideal audience.
Rooted in strategy, we work to help authentically grow your business in a way that reflects your own unique vision.
It’s not just about now, it’s about where you want your business to be. Now is the time to dream big.
Let’s work together to bring your brand to life.
01
Brand Strategy & Design
Strategy forms the basis of all our work. We delve into your business goals, competitors, and values and design brand elements that will create a connection with your audience, and bring your vision to life.
WHAT’S INCLUDED
- Brand Strategy
- Visual direction & colour palette
- Logo variations
- Brand Mark(s)
- Pattern design
- Brand Style Guide
02
Brand & Web Design
A custom website (either in Wordpress or Shopify). As well as a seamless customer journey and experience, this online ‘shopfont’ will house your new brand and create a cohesive and professional look and feel.
WHAT’S INCLUDED
- Brand Strategy
- Visual direction & colour palette
- Logo variations
- Brand Mark(s)
- Pattern design
- Brand Style Guide
- Website site map
- Full page mock-ups
- Website build
- Video tutorials
03
Design Intensives
Want to work together, but don’t have the budget (or time) for the full brand design package? This could be perfect for you! Whether we work together for 1 day or over 2 weeks, we can chat about how this can work for you.
Design Intensives can be used for a smaller brand package, editable documents, social templates, or anything else that you need!
+ What is your process?
01 / DISCOVERY
Firstly, I’ll want to hear about you and your business. We’ll go through everything; your audience, your business goals and those big brand design dreams via an informal zoom call (or a phone call if zoom isn't your thing) and a more detailed questionnaire.
02 / STRATEGY
You’ll receive an in-depth brand strategy that outlines your brand’s values, audience, competition and overall goals. A visual direction moodboard is also included so that we have both a verbal and visual checkpoint before moving forward.
03 / DESIGN
Using the strategy we have developed, we'll begin creating concepts. We use the one concept approach when it comes to design, playing with a variety of directions, and narrowing down as we go in order to deliver the best solution for your brand.
04 / REFINEMENTS
If any tweaks need to be made, there are two refinement rounds included. As we guide you through every stage of the process, it is very unlikely that you will receive something unexpected at the design stage.
05 / LAUNCH
Once everything is approved, we will work on any other additional assets we agreed during your brand consultation. I’ll talk you through your brand style guide and share all of the files you need to launch your new brand identity!
+ How much does it cost?
As each business and project is unique, the investment does vary. I am passionate about creating a brand that is going to help your business grow, and this does take time and skill. My brand packages start at £3000, and brand intensives from £1000.
+ why do you only present one concept?
Although I only present one full and polished concept to you in our design phase, there are so many options being explored, and tinkered with behind the scenes. By the time my concept is presented to you, I’ll have made sure it’s the one that serves as your best solution. This will help us come to a final conclusion during refinements so much quicker and eases any uncertainty.
+ What if I need more than branding?
We start working with our clients through strategy and brand design. Many of our clients then go on to add web design, template designs, packaging etc. We can discuss the elements you need on the initial call, and put a bespoke proposal together for you.
+ Do you offer payment plans?
Yes! All projects require a deposit to book your slot in the studio calendar. We typically spread the cost of the project over 2-3 months but I am very flexible and open to creating a plan that works for you. Your final files will be delivered after the final payment has been made.
+ How long does it take?
I take on a limited amount of projects each month to ensure that I can focus on each brand. The amount of time varies, but it is usually around 5-12 weeks depending on the deliverables. I add a timeline and project dates into your custom proposal before we start working together.