Natural / Supportive / Community
BRAND DESIGN
THE CHILDMINDER COACH
CLIENT
Anna - The Childminder Coach
PROBLEM
Anna was a teacher and became a childminder after having her daughter. Covid made her think about her career and future, and she decided she wanted to focus on a business that educated other childminders. Anna is an advocate for learning through play and life outdoors. She is an ‘anti box ticker’ and wants to encourage other childminders to teach children in their own way and style.
OUR SOLUTION
To create a brand that connects with Anna’s ideal audience. We used references to nature, and the brand pattern inspired by tree rings to instil the importance of outdoor play. We wanted it to feel different to childcare settings with a refined and grown-up appeal.
the outcome
The Childminder Coach has an increased following, and Anna has felt more confident to grow her membership with a brand that reflects her business.
“I love the botanical illustration and how it links to my brand, and the visual impact of all the images and how they intertwine”