You are a Creator!
Examples of brands that align with the Creator archetype include Apple, Adobe, LEGO, and Pixar. These brands emphasize innovation, creativity, and the pursuit of a vision to make a lasting impact on their audience.
Here are some key traits for the creator archetype:
IMAGINATION
You value imagination and the ability to dream. Brands associated with this archetype often celebrate the power of creative thinking and encourage clients to explore their own imaginative capacities.
EXPRESSION
Brands embodying the Creator archetype focus on self-expression and the freedom to create. They may appeal to individuals who value artistic endeavors, whether in the form of products, services, or experiences.
AUTHENTICITY
The Creator values authenticity and the genuine pursuit of artistic or innovative goals. Brands within this archetype often communicate openly about their creative processes, creating a sense of transparency and honesty.
So what’s the best way for Creators to connect with their ideal clients?
Tell Compelling Stories:
Use storytelling to illustrate your brand's journey and the creative process behind your services. Share stories of how your brand has overcome challenges and turned ideas into reality.
Show your authenticity:
Be genuine in your communication. Share the behind-the-scenes process, challenges, and successes. Authenticity builds trust, and clients are more likely to connect with a brand that is honest and transparent.
Create AN Experience:
Engage your audience with interactive experiences, whether through events, workshops, or digital platforms. This allows clients to actively participate in the creative process and strengthens their connection with your brand. Think of how your brand is perceived across all platforms and touchpoints.
Want to fast-track your progress?
Book a 30 Min Brand Strategy Call with me.
If you are sick of wasting hours in Canva and want a brand that you can feel confident about, AND that books those sales calls, the next step is to book a call so we can talk about how brand strategy can help you specifically.
In this call, we will:
Identify how your brand can stand out from your competitors. What is it that makes you so awesome?
Take a look at your current brand, identifying gaps or areas we can improve the connection
Discuss how brand strategy can help you to attract the right people, and repel the wrong ones
Hey! I’m Jane.
I know just how overwhelming it can be to run a business, to read all the blogs, and try to do everything yourself.
You are so passionate about your business, and it’s hard to know where to invest and who to put your trust into.
It’s our job to listen (and I mean really listen) to you, to delve into the strategy behind how we want people to feel when they interact with your brand. As an introvert, listening happens to be a superpower of mine, and I’ve been told this more than once by my clients! Creating a connection with your ideal clients is something that will make the difference between people browsing your site, or taking the next step towards working with you.
I’d love to chat to find out more about you and your business.
