You are a Hero!
Examples of brands that embody the Hero archetype include Nike, and Apple. These brands are not only leaders in their industries but also inspire and empower their customers, positioning themselves as champions on a mission to make a positive difference.
Here are some key traits for the Hero archetype:
AN Inspiring Mission:
Hero brands have a compelling and inspiring mission. They aim to make a positive impact on the world, and their vision often goes beyond just their products or services.
Empowerment:
Hero brands empower their clients. Whether through their products, services, or messaging, they aim to uplift and enable individuals to achieve their goals.
Leadership:
Hero brands are natural leaders. They take charge, guide others, and set an example for the industry or community. Leadership is a central theme in their brand identity.
So what’s the best way for Heros to connect with their ideal clients?
Inspiring Storytelling:
Craft a compelling and inspiring brand story that reflects your mission and the challenges you've overcome. Share narratives that resonate with the values and aspirations of your ideal clients.
Positioning as a Guide and Mentor:
Present your brand as a guide and mentor to your clients. Offer support, guidance, and the necessary tools for them to overcome challenges and achieve their goals.
Symbolism and Imagery:
Incorporate strong symbols and imagery associated with heroism in your branding. Visual elements that convey strength, courage, and victory can resonate deeply with your audience.
Want to fast-track your progress?
Book a 30 Min Brand Strategy Call with me.
If you are sick of wasting hours in Canva and want a brand that you can feel confident about, AND that books those sales calls, the next step is to book a call so we can talk about how brand strategy can help you specifically.
In this call, we will:
Identify how your brand can stand out from your competitors. What is it that makes you so awesome?
Take a look at your current brand, identifying gaps or areas we can improve the connection
Discuss how brand strategy can help you to attract the right people, and repel the wrong ones
Hey! I’m Jane.
I know just how overwhelming it can be to run a business, to read all the blogs, and try to do everything yourself.
You are so passionate about your business, and it’s hard to know where to invest and who to put your trust into.
It’s our job to listen (and I mean really listen) to you, to delve into the strategy behind how we want people to feel when they interact with your brand. As an introvert, listening happens to be a superpower of mine, and I’ve been told this more than once by my clients! Creating a connection with your ideal clients is something that will make the difference between people browsing your site, or taking the next step towards working with you.
I’d love to chat to find out more about you and your business.
