You are a Jester!
Examples of brands that embody the Jester archetype include M&M's, and Innocent Drinks. These brands infuse humor and playfulness into their marketing strategies, creating memorable and enjoyable experiences for their customers.
Here are some key traits for the Jester archetype:
Humor and Playfulness:
Jester brands use humor and playfulness to engage their audience. They aim to entertain and create a lighthearted atmosphere that resonates with their clients.
Spontaneity:
Jester brands embrace spontaneity and unpredictability. They often surprise their audience with unexpected twists, promotions, or events to keep things fresh and engaging.
Easy-Going Persona:
Jester brands adopt an easy-going and approachable persona. They want their clients to feel comfortable and at ease, creating a positive and enjoyable experience.
So what’s the best way for Jesters to connect with their ideal clients?
Use Playful Branding Elements:
Incorporate playful design elements, colors, and visuals in your branding. Create a visual identity that reflects the lighthearted nature of the Jester archetype.
Storytelling with a Twist:
Tell stories with a twist of humor. Craft narratives that entertain and amuse your audience, making your brand more relatable and enjoyable.
Be Adaptable and Responsive:
Stay adaptable and responsive to current trends and cultural references. The Jester archetype thrives on being current and relevant, so being agile in your approach is key.
Want to fast-track your progress?
Book a 30 Min Brand Strategy Call with me.
If you are sick of wasting hours in Canva and want a brand that you can feel confident about, AND that books those sales calls, the next step is to book a call so we can talk about how brand strategy can help you specifically.
In this call, we will:
Identify how your brand can stand out from your competitors. What is it that makes you so awesome?
Take a look at your current brand, identifying gaps or areas we can improve the connection
Discuss how brand strategy can help you to attract the right people, and repel the wrong ones
Hey! I’m Jane.
I know just how overwhelming it can be to run a business, to read all the blogs, and try to do everything yourself.
You are so passionate about your business, and it’s hard to know where to invest and who to put your trust into.
It’s our job to listen (and I mean really listen) to you, to delve into the strategy behind how we want people to feel when they interact with your brand. As an introvert, listening happens to be a superpower of mine, and I’ve been told this more than once by my clients! Creating a connection with your ideal clients is something that will make the difference between people browsing your site, or taking the next step towards working with you.
I’d love to chat to find out more about you and your business.
