You are a Leader!
Examples of brands that embody the Leader archetype include Mercedes-Benz, and Rolex. These brands project a strong sense of leadership, authority, and control within their respective industries.
Here are some key traits for the Leader archetype:
Leadership:
Leader brands are seen as influencers in their industry. They project a sense of authority and are often looked up to for guidance and direction.
Vision:
Leader brands have a clear vision and mission. They communicate their long-term goals and aspirations, inspiring confidence and trust.
Authority:
Brands aligned with the Leader archetype exude authority and expertise. They are considered as reliable sources of information and solutions within their field.
So what’s the best way for Leaders to connect with their ideal clients?
Highlight Expertise:
Emphasise your brand's expertise and knowledge. Position yourself as an expert in your field, providing valuable insights and solutions that align with your clients' needs.
Create a Sense of Security:
Assure your clients of their security and trust in your brand. An example of this could be including case studies or awesome testimonials on your website that provide social proof to potential clients.
Leadership Stories:
Share stories that highlight leadership and success. Narratives about overcoming challenges and achieving goals reinforce the Ruler archetype and inspire confidence in your brand.
Want to fast-track your progress?
Book a 30 Min Brand Strategy Call with me.
If you are sick of wasting hours in Canva and want a brand that you can feel confident about, AND that books those sales calls, the next step is to book a call so we can talk about how brand strategy can help you specifically.
In this call, we will:
Identify how your brand can stand out from your competitors. What is it that makes you so awesome?
Take a look at your current brand, identifying gaps or areas we can improve the connection
Discuss how brand strategy can help you to attract the right people, and repel the wrong ones
Hey! I’m Jane.
I know just how overwhelming it can be to run a business, to read all the blogs, and try to do everything yourself.
You are so passionate about your business, and it’s hard to know where to invest and who to put your trust into.
It’s our job to listen (and I mean really listen) to you, to delve into the strategy behind how we want people to feel when they interact with your brand. As an introvert, listening happens to be a superpower of mine, and I’ve been told this more than once by my clients! Creating a connection with your ideal clients is something that will make the difference between people browsing your site, or taking the next step towards working with you.
I’d love to chat to find out more about you and your business.
